Our heritage comes to life in running because, as the Forever Faster brand, we challenge ourselves to be cutting edge in terms of technology and also fashion. PUMA has a strong history across running and all sports, and we are incredibly inspired by our heritage. When you sit down to develop a new performance product, does the past inform the present in any way? Innovations like the Disc and the Computer Shoe are classic moments in sneaker history. The throughline here? Putting performance first to keep on being Forever Faster. Plus, what PUMA’s timely partnership with Molly Seidel means for the brand. She shared her insights on tech developments (the new Nitro releases chief among them), some exciting upcoming collabs and why PUMA believes women are the future of running. Erin Longin, global director of Run PUMA, plays a huge role in that transformation, so we were stoked to ask her a few questions. PUMA is making bold, innovative changes at every level right now: to product, brand, performance and culture. Editor’s note: This article is brought to you by PUMA and their new Velocity Nitro 2 and Deviate Nitro Elite running shoes.
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