![]() ![]() ![]() They are typically found as contrasting pairs Several stereotypes relating to the same group can co-exist at the same time and place. Stereotypes are easily recognised cognitive patterns which catch our attention. in marketing and when developing services. On Librarian Stereotypes Background Most of the research on stereotypes looks at how and why stereotypes come into existence, break down, and are expressed and about how to exploit them e.g. ![]() Presentation on theme: "The Gaybrarian, the Gargoyle and their sexy Counterparts"- Presentation transcript:ฤก The Gaybrarian, the Gargoyle and their sexy Counterparts ![]()
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